Greenman exists so that every deserving food & beverage concept will succeed.

Greenman is a food and beverage consultancy focused on ensuring a system that allows all deserving concepts the opportunity to succeed. By combining competent management with complementary resource professionals, food and beverage concept owners are able to access financing, retain majority business equity, increase profitability and efficiency, and decrease costs.

PRIMARY MANAGEMENT

Michael Shefman & Sherry Greenberg - Founders »

Michael Shefman and Sherry Greenberg dreamed of creating a firm that would bring management and creative support as well as equity funding to aspiring culinary stars. Their work with the Wine & Food Foundation of Texas and their love for their "kids" - the restaurateurs, chefs, & waitstaff of Austin - have led to this rewarding new venture: sharing food and wine with great aspirations.

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Shane M. Boasberg - Legal & Investment Counsel »

Mr. Boasberg practices law at his own firm in Austin, Texas, with a satellite office in Houston. The Law Office of Shane M. Boasberg offers extensive legal services for a variety of legal matters, including but not limited to insurance and commercial litigation, real estate litigation, landlord/tenant disputes, employment matters, formation of corporations, partnerships, LLCs and other business entities.

He began his legal career at the firm of...

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Brian Stubbs - Operational Consulting & Accounting »

Mr. Stubbs was born and raised in Oklahoma City, Oklahoma, where his grandparents owned and operated a restaurant for 26 years. In 2003, after graduating with his Bachelor of Accountancy, he moved to Austin. His passion for the restaurant business, coupled with a strong work ethic and genuine sense of hospitality, quickly led to him assuming varied management roles and in 2005, he was responsible for opening and running a upscale 120 seat restaurant, patio & bar. As general manager for over six years,...

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T. Marshall Jones - Director of Financial Strategies and Social Responsibilty »

T. Marshall Jones was born in Houston TX in 1968 and later moved to Austin in 1987 where he attended the University of Texas at Austin studying Psychology and English. Mr. Jones grew up in the food business working as a dishwasher, busboy, waiter and caterer ultimately managing several restaurants which later led to over 10 years working in the wine business in both retail and wholesale capacities. After eight years as a Private Wealth Manager, Mr. Jones served as the Executive Director of the Wine and Food Foundation of Texas and stays active in the food and wine community currently...

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Julie Springer-Holmes - Strategic Marketing & Public Relations »

Ms. Holmes is the Founder, CEO and Vice President of Public Relations for Austin-based public relations and digital marketing firm, ID.CREATIVE. ID.CREATIVE represents some of Austin's most prominent restaurants. She began her career in radio at LBJS Broadcasting (now Emmis Austin) working as a Promotions Assistant then Promotions Director for KLBJ-AM. In 2004, Ms. Holmes moved to the Middle East where she held a slew of public relations positions for some of the world’s most high-profile oil...

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CONSTRUCTION & ARCHITECTURAL DESIGN

Bell-Mann Corporation »

Bell-Mann has gained recognition for their accomplishments and innovations in the project development and construction fields. Bell-Mann Corporation are a team of experts in coordinating and executing our building programs. Bell-Mann Corporation helps Greenman with the following services:

  • General Construction
  • Feasibility Studies
  • Site Surveys
  • Project Development
  • Construction Planning
  • Construction Management
  • Physical Due Diligence/ADA Compliance Reports
  • Project...
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Kevin Stewart - Building Design »

Kevin Stewart combines a modern architectural aesthetic with a high-level of customer service. The idea of this type of practice has evolved over 16 years in the practice of architecture, 8 of which have been spent in Austin developing design-forward homes, restaurants, and multi-family developments.

Architecture is, ultimately, a practice of problem solving through design. Kevin Stewart begins each project by developing a thorough understanding of the client and their needs, the site, and the associated regulations. Once that is...

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Michael Hsu - Building Design »

Mr. Hsu is the principal architect at Hsu Office of Architecture and is the mind behind the design of Uchi, Bess Bistro, Olivia, Lucy's Fried Chicken, La Condesa,...

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McCray & Co. - Furniture & Interior Design »

McCray & Co. is a small, multidisciplinary design firm rooted in interior design, furniture design, graphic design, and Austin, Texas.

Partners in work and in life, Chris McCray and Grace Hall pride themselves on addressing each project with a hands-on approach, so that the end result is collaborative and tailored to meet the needs of each of their clients. At McCray & Co, they like to practice what they call, “responsible design”: working with local vendors and craftspeople to produce the deliverables for each project. It’s good for...

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DESIGN, BRANDING & MARKETING

Barrett Fry - Design & Branding »

Mr. Fry is a designer at Pentagram Austin. His work, which includes the Lucy's Fried Chicken and Maudie's Tex-Mex branding, has been featured in Communication Arts (here and here),...

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Jeff Williams - Website Design & Management »

Mr. Williams is co-founder and vice president of creative at SpaceCraft, a locally owned and operated software company providing small businesses with everything they need to create and manage beautiful, effective websites. He focuses on the creative vision for the SpaceCraft brand and is responsible for the design and development of the SpaceCraft...

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Christian Remde - Filmmaking & Interactive Media »

Mr. Remde is an award-winning director, editor and motion graphics artist with over 15 years of film and television experience. He has worked on high-end corporate and commercial productions, music video and national commercial spots, and in Technicolor’s Creative Services division creating DVD menus and interactive games for Hollywood blockbusters like Kill Bill, The Lion King, Who Framed Roger Rabbit? and Finding Nemo.

In 2005, Mr. Remde began focusing on writing, producing and directing. His first short film,...

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CONSUMER PACKAGED FOOD PRODUCTS

Jeff Tusa - Food Product Development »

Mr. Tusa is the Chief Financial Officer at Rhythm Superfoods and is responsible for managing all financial aspects of the company. Previous to joining Rhythm, which creates raw, vegan, gluten-free foods that are for sale in retail stores nationwide, Mr. Tusa spent ten years operating, investing in, and managing finances for other consumer-oriented companies. These companies include Hunt Private Equity Group, a private equity affiliate of the Ray L. Hunt family, Stephens...

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David Griswold - Development & Distribution »

Mr. Griswold graduated from Whittier College, California, with a BS in Economics and Environmental Science. David continued his education receiving a BS from the Hilton Hotel and Restaurant Management program at the University of Houston. David received extensive culinary training in French continental cuisine while working in the New Port Beach/Laguna Beach areas of California. During this time he also operated the Avocado Associates catering company.

David gained additional experience working/managing the ‘front of the house’ operations in several high-end seafood and continental...

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PROFESSIONAL BUSINESS DEVELOPMENT

Kylon Gustin - Business Strategy »

Mr. Gustin has over 28 years of entrepreneurial, technological, marketing, and sales experience managing all facets of business, including operations, sales, marketing, strategic planning, programming, database management, customer support, and training. He has helped to build and run two Austin-based software companies and has worked with other start-ups during their finding stages. He currently serves as the vice president of operations at Volacci, a Drupal Internet...

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RESTAURANT MENU DEVELOPMENT

Josh Loving - Spirits & Wine Program Development »

Mr. Loving has spent the last nine years working in the hospitality industry in Austin. In 2005, he accepted the position of wine director at FINO Restaurant Patio and Bar and by 2008, was simultaneously curating the wine programs of FINO, ASTI Trattoria, and Vino Vino. In 2009, he took a second job as a bartender at the East Side Showroom but left in 2010 to accept the...

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Daniel Fitzgerald - Beverage Program Development »

Having spent the last 25 years in the food and wine world, Mr. Fitzgerald is currently manager of The Austin Wine Merchant, a small retail wine boutique in downtown Austin, where he coordinates purchasing, sales, events and education. He has served as sommelier, manager, and beverage program director at some of the finest restaurants and hotels in the country, including James Beard-award winning Charlie Trotter's in Chicago and...

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