Ms. Holmes is the Founder, CEO and Vice President of Public Relations for Austin-based public relations and digital marketing firm, ID.CREATIVE. ID.CREATIVE represents some of Austin's most prominent restaurants. She began her career in radio at LBJS Broadcasting (now Emmis Austin) working as a Promotions Assistant then Promotions Director for KLBJ-AM. In 2004, Ms. Holmes moved to the Middle East where she held a slew of public relations positions for some of the world’s most high-profile oil and gas companies. In 2007, Ms. Holmes, working with a team of marketing strategists, won the American Marketing Award and the Public Relations Society of America’s Bronze Quill Award for the rebranding and repositioning of Shell Oil subsidiary, Shell Energy North America. She was also the first American woman to lead a team of public relations strategists for Saudi Aramco, Saudi Arabia’s national oil company. Eventually, she returned to Austin and launched a female-targeted, cross-platform digital company, Endless Beauty Media. Ms. Holmes graduated from Texas State University with a double major in English and Mass Communications. Ms. Holmes will lend her expertise in marketing and public relations to Greenman.